PAM PAM LONDON.
The first of its kind, Pam Pam London caters to the sportswear inclined female, and only her. It all started from a frustration at not being able to find sneakers for women but finding an abundance for men. “We wanted to be, and are, the first women’s only sneaker store in the UK, we wanted women to have their own dedicated sneaker space.”
With a focus on simple, casual, and clean pieces, the brick and mortar location curates a collection of products that compliment each other, from sophisticated street to lifestyle orientated. Its founders, Bethany Heggarty and Rio Holland, believe that style is “feeling comfortable in your own way, however, that may be.”
Not only will you find limited edition styles of kicks from the coolest brands around, but the realms of jewellery, beauty and literature are also covered. Be warned, those with an athleisure aesthetic may have found a sacred spot in London.
Take a look for yourself at 129 Bethnal Green Road, London, E2 6DG.
adidas Originals Stan Smith Deconstructed in Off White (£100) SHOP
Bethnals Murphy Jean in Black (£75) SHOP
Edwin W’ April Pocket Tee (£25) SHOP
Libertine-Libertine Above Cardigan in Camel (£75) SHOP
Herbivore Botanicals Sea Clay Cleansing Soap (£12) SHOP
adidas Originals Tubular Defiant in Off White (£90) SHOP
Photography: Laoye and Beeson.